And developed an algorithm that served an ad customized to the viewer based on their geo location. I do not. Merely uploading one demo video and expect people to both understand and believe that the concept actually works is way too optimistic. The ad features people eating Cadbury Creme Eggs in every way possible, including lickers and bakers, before cutting to two men shown spinning. This is a comment on the new Cadbury, “This is not just a Cadbury ad” ad, by a very senior advertising industry professional, on a WhatsApp Group. In short, Cadbury custom-designed hundreds of versions of the same ad, with the relevant geo-targeting based on pin codes. then why not like our Facebook Page (Link) to keep yourself updated about New Models. .youtube2 iframe{ width:100%; height:230px; } @media screen and (max-width:1230px) and (min-width:1060px) { HAPPY NEW YEAR 2021 OFFERS & CASHBACKS ON MOBILE RECHARGES, DTH & BILL PAYMENTS, SHOPPING Love the site? The campaign was conceptualized by Ogilvy. Your email address will not be published. @media screen and (max-width:400px) { During this time of the pandemic, several brands have risen to occasion to help out other communities even if it means taking a hit on their own profits. ... 2 NOV 2020; News. Cadbury Celebrations wanted to do its bit and created a data driven campaign platformed by ‘Not Just A Cadbury Ad’ to highlight the spirit of generosity in action. (PS: This is NOT India’s first-ever hyper-personalized ad. @media screen and (min-width:1280px){ More people were mildly baffled that they do not see the ‘magic’ being proclaimed in the idea (click on each image to see the comment, from Cadbury’s own Facebook and YouTube pages). } This Month’s Front Cover. “Thank you to all those who entered and voted during the 2020 Cadbury Tryouts! Therefore, everyone needed a little help to get back to their feet, especially the small-scale local businesses. It donated the words from its iconic Dairy Milk bars, leaving the front of the nation’s most popular chocolate bar empty, apart from the glass and a half of milk icon on the instantly recognisable purple background. Jummah Mubarak Cadbury of Fit & Fresh 2020. But… the way it has been communicated in the form of a demonstration lacks clarity. .youtube2 iframe{ width:100%; height:230px; } “Has this worked for anyone? But as always, in times of great strife, our humanity asserted itself with many reporting that the surprising kindness and generosity they received from others made everything feel a little better. Commenting on the campaign, Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, said: “Over the years, Cadbury Celebrations has become synonymous with festivals in India. Ogilvy was responsible for creating a showreel to demonstrate the idea… that I’m pointing out as misleading. The demonstration should then clearly mention that fact, so that people in cities other than the seven could understand that they are NOT the intended target audiences for the ad. Spot featured granddad hiding chocolate eggs and then hugging his visiting grandchildren. Hope you do come across a paid and promoting a local store in your vicinity. The Cadbury Creme egg that will not only give you a hankering for some ooey gooey gay goodness but will also get you thinking about new ways to … The company announced on Facebook that two-legged dog Lieutenant Dan has been named the next Cadbury Bunny.. Cadbury’s new “This is not just a Cadbury ad”, wherein, in the garb of a Cadbury’s Celebrations (positioned as Mithai for Deepavali) ad film they showcase names of local stores based on the viewer’s pin code, is one among many recent ads that have larger brands hoping to help local, neighborhood stores affected by the pandemic. The end of this post. ) important when you are watching it on and! 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